Monthly intelligence · Etsy digital products
I sell digital products on Etsy. This is the sourcing intelligence I run my own shop on — data-driven, judgments only, no filler.
Seven fixed sections. No essays, no recycled listicles — each claim carries the number it stands on, and every recommendation gets a confidence grade. We also tell you what not to build, with evidence.
The three judgments that matter this month, one page.
Search volume MoM, live listing counts, opportunity score, entry angle, confidence grade.
2–3 niches to stay out of — with the supply data that proves it.
8–10 pages on one niche: winner anatomy, buyer complaints clustered into product gaps, how to enter.
What to list now for the next seasonal spike — you can't rank cold into a surge.
We act on our own data every month and publish the results next issue — units, reviews, win or lose.
From issue #2: last month's calls graded in public, including the wrong ones. Plus sources, sample sizes, and limits — so you know exactly how much weight each number carries.
Three rows from our July snapshot (EverBee keyword data, 2026-07-04). Same niche cluster, opposite verdicts — this is why averages and "trending now" lists lose money.
| Keyword | Searches/mo | Live listings | Verdict |
|---|---|---|---|
| executive function worksheets | 198 | 543 | Build highest opportunity score of the issue — we listed one ourselves |
| adhd bill tracker | 32 | 220 | Build lowest competition of any term we recommend this issue; winners are spreadsheets, not PDFs |
| that girl planner | 922 | 101,000 | Do not build 4.6× the demand, 186× the supply — a red ocean wearing a trend costume |
Source: EverBee keyword research, single snapshot 2026-07-04. Estimates are directional — and we say so in every issue's methodology page.
The judgment is the product. Data is just where it comes from.— the editorial rule every page is held to
Each issue also names the format the niche actually rewards (PDF vs spreadsheet vs GoodNotes), the price shelf to sit on, and the main-image play — the seller-craft details generic trend reports don't know exist.
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Each issue's three headline judgments + the mid-month flash brief, in your inbox. Enough signal to know whether the full report is worth $19 to you. No spam, no "value ladders" — unsubscribe is one click.
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A working Etsy digital-products seller (multiple shops, one of them rebuilt live in these pages). Not an agency, not a content team. The report exists because I built this pipeline for my own sourcing decisions and it costs almost nothing extra to publish it.
Four layers, cross-checked: keyword demand (EverBee/eRank + Google & Pinterest Trends), live supply counts from Etsy search, top-listing validation (prices, review velocity), and a complaint-mining layer — low-star reviews and community threads clustered into product gaps. Every issue ends with a methodology page that states sample sizes and limits honestly.
Then you'll read about it — from issue #2, every issue opens with last month's calls graded in public, including misses. We also bet our own shop on one call per month and publish the sales numbers. If the scorecard stops earning your $19, cancel in one click; no retention tricks.
You should — tools give you data. This gives you judgment: what the data misses (supply quality, format mismatch, seasonality windows), what to skip, and the seller-craft details — price shelves, main-image plays, where demand is heading 4–8 weeks out. Ten hours of pipeline work a month, compressed into twenty minutes of reading.
No. Independent publication. "Etsy" is a trademark of Etsy, Inc. — we're sellers on it, not employees of it.